Design Lab is the main young contemporary private label at Hudson’s Bay. It is a fast fashion brand for the ageless trend seeking customer with monthly deliveries that are based off current market trends. Each delivery we move from trend, to conception working with our cross functional partners and vendors for production.

Since 2016, growing from Assistant Brand Manager to Design Manager I have helped transition the brand through many different retail strategies. The brand has transformed from multi banner when it was in Lord & Taylor as well as Hudson’s Bay, to now just being an all door Hudson’s Bay Brand.